There are numerous reasons why ambassador partnerships are so effective, both for the personality and for the brand. For the celebrity they can receive an income, an association with a reputable brand, an increase in awareness from the employees and the larger network attached to the company. The brand benefits from an association with a credible and respected figurehead, an increase in awareness from a different audience, a creative way to engage with the media, and a 'face' to the brand that allows them to form a more intimate relationship with their consumers.
hps Jardine, experts in PR, Events and Sponsorship, have put together a 'step-by-step guide to securing a Brand Ambassador' to assist brands who are considering using an ambassador or who would like more information before embarking on the process.
By downloading the guide, you'll discover: