how to secure a brand ambassador

How does a brand go about securing the perfect ambassador?


There are numerous reasons why ambassador partnerships are so effective, both for the personality and for the brand. For the celebrity they can receive an income, an association with a reputable brand, an increase in awareness from the employees and the larger network attached to the company. The brand benefits from an association with a credible and respected figurehead, an increase in awareness from a different audience, a creative way to engage with the media, and a 'face' to the brand that allows them to form a more intimate relationship with their consumers.

But how does a brand go about securing an ambassador in the first place?


hps Jardine, experts in PR, Events and Sponsorship, have put together a 'step-by-step guide to securing a Brand Ambassador' to assist brands who are considering using an ambassador or who would like more information before embarking on the process.

By downloading the guide, you'll discover:

  • What a Brand Ambassador is and why are they worth considering
  • A brief history of Brand Ambassadors
  • A step-by-step guide to choosing and securing the right ambassador
  • How to measure success
  • And more...


Complete the form to receive your free copy.