Although more consumer sales are moving online, it has been estimated by Forrester Research that around 80% of all purchases by revenue will still be concluded in a traditional retailer in 2017. Today over 65% of shoppers admit having been influenced to change their brand choice in store. With the shopper journey ever-changing by either researching online before purchasing in-store (web-rooming), or researching in-store and then purchasing online later (show-rooming), it is vital to deliver the most compelling customer buying experience at every touch point.
In this masterclass we'll be discussing how the role of the 'store of the future’ is evolving into a more experiential playground. Many different technologies are now aiding the brands and retailers engaging with shoppers, creating an even greater emphasis on personalisation and the social interaction.