The PR industry is fast-changing as the reach and influence of traditional media dwindles and brands chase the endorsement of a growing band of powerful ‘influencers’ – bloggers, forums, celebrities, social media stars and the all-powerful vloggers.
In this masterclass we’ll be looking at how PR plays an important role in a brand’s social media, content marketing and SEO and how they can best engage with both platforms to deliver effective campaigns. We’ll also look at how the lines between PR and paid media are blurring.
We'll also look at the role of traditional media relations and how it sits alongside content marketing, digital, social and influencer communications. To further assist our attendees’ understanding, we’ve recruited guest speakers from the world of traditional journalism and YouTube