Email is the Hulk Hogan of marketing channels - it’s been around forever, but it still kicks-ass. Consumers readily acknowledge the impact that email marketing has on their purchasing behaviour. With widespread use of mobile devices they are more connected than ever – with more than a third of consumers now checking email continuously every day.
As an agency, we sent over 180,000 emails each month in 2016, so it’s our job to stay on top of best practice. We’ve tried to pull together everything we’ve learned into one guide to help you with the following:
- The ‘Anatomy’ of an email
- Writing an effective subject line
- Avoiding spam filters What to measure and why
- Benchmarking your next email send
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