Developing considered, insightful buyer personas is the first step towards attracting the right type of customers for your business. This essential marketing tool helps you narrow down tangible customers from a wider audience, while identifying the type of content that will make them tick.
In addition to giving your marketing focus, creating buyer personas will influence:
The type of content you produce
Where you promote your content
What media outlets you choose
Your social media strategy
Aimed at Marketing Managers, Content Marketing Executives or anyone interested in upping their inbound marketing game, our template will help you figure out the ‘what’, the ‘why’ and the ‘who’ of your target audience.