We’re pleased as punch to release our annual Automotive Insights update. Packed full of the latest trends, this issue also features the results of our own research. We wanted to understand how consumers were feeling, what influences were driving – or perhaps not driving – their future car purchases. We surveyed over 1,000 individuals who had bought a new (or new to them) car in the last five years.
Our findings focused on:
- What factors are most influencing purchase
- How important is powertrain to buyers?
- What’s important to the newest generation of car buyers
- And what initiatives could be undertaken to support their purchase decision
If people and, indeed, cars are your thing, this is a must-read. Just fill out the form below to receive a copy.
HPS - Happy People Sharing 😊