hps group is a full service marketing agency in a true sense of the word. We are award-winning, metric driven, highly creative, digitally savvy, integrated thinkers and we love what we do…so much so that we wanted to find a way to share our knowledge with you.
We run a variety of marketing-focussed masterclasses including the latest marketing trends, retail activation, storytelling through visual content and the 10 golden rules of social media marketing. All of our masterclasses are free to attend and are held over a morning or afternoon session, either in London or at our office in Marlow, Buckinghamshire. We often enlist special guest speakers and influencers from the industry and all attendees walk away with a copy of the presentation. Aimed at marketing professionals, marketing managers and directors, our sessions are informative and interactive.
Thursday 20 October 2016
At this free results focused masterclass, you will learn the very best and latest techniques for briefing and assessing creative work. We will explain how to get better creative work that makes your marketing budget work harder, the secrets of better briefing and other techniques to improve return on your marketing communications investment.
Thursday 3 November 2016
In our newly updated masterclass, “Using intelligence to win the retail war”, we’ll consider the key trends affecting the industry today, including how evolving technologies are generating data that can lead to killer insights for your business.
Thursday 17 November 2016
Social media in business is for policy makers who understand a fundamental shift is taking place in how corporations communicate. We’ll help you examine how social media culture and social networking platforms are having a major impact on business communication, practices and processes.
Next date TBA
According to The Content Marketing Institute and MarketingProfs, 93% of B2B marketers and 90% of B2C marketers are using content marketing in their overall strategy, but we’re seeing a content overload, in this updated masterclass we discuss content 2.0 strategies to see how context, connectivity and content can drive more effective engagement.